
Picking a "Sticky" Domain Name
Choose a domain name that people with remember, the shorter the better to avoid misspellings. It should have rich keywords that will relate to your website's content. Unfortunately every single word domain in the English language, and then some, are already taken. You are left with 2 and 3 word combinations.
Make Your Domain Name "Sticky" - easily remembered
www.cuteoverload.com and www.uglyoverload.com are great examples of "sticky" domain names that when read only once, are easy to remember and know what the site content is about. www.NameBoy.com has a handy tool to help you find and choose a good domain name. You can find a list of good (expired) domain names at www.Whois.net , both of these tools are FREE.
Buying the WRONG Domain name works too.
People naturally misspell domains as they enter them into their address bar. It is a good idea to also register common misspellings and the plural form of your domain just to cover yourself so that people don't inadvertently go to a competitor's site because they misspelled your name. Putting hyphens between the words is also a good idea to protect your name variations from competitors. As your site becomes more popular you can bet others, wanting to catch some of your traffic, will register domain names similar to yours. For example:
Make Your Domain Name Easy to Read
When you display your domain name make sure it is easy to read, thus making it easy to remember. Example:
www.fengshuigold.com is easy to read if you display it as www.FengShuiGold.com
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